
Technology & infrastructure consulting
Cut what your technology costs. Keep what it does.
We reduce cloud and infrastructure spend, modernise ageing systems, and help teams ship faster — measured in your numbers, not ours.
Book a free cost reviewTwo-minute diagnostic
Which of these sound like you?
These are the patterns behind almost every engagement we take on. Select the ones you recognise — the more that apply, the more there usually is to recover.
Nothing selected yet
Pick the statements that sound like your organisation. We will tell you what it usually means.
Ranges are indicative of past engagements, not a quote. Your figure comes from the assessment.
What we do
Six services, one measure of success
Every engagement is judged on money saved, time recovered, or risk removed — agreed with you before the work starts. Each is a separate engagement type with its own scope and deliverables.
A lower monthly bill, with nothing switched off that matters
Most companies we assess are paying for capacity they never use. Not through carelessness — because capacity gets added during a crunch and never removed, and because no single person owns the number. We find what you are paying for and not using, and remove it without touching what the business depends on.
What you get
- Line-by-line breakdown of current spend
- Ranked savings opportunities with effort and risk
- Business case with payback period
- Implemented changes, not just recommendations
You probably need this if
- Your cloud bill grows faster than your revenue
- Nobody can fully explain last month’s invoice
- You recently raised and need the round to last longer
Client results
The work, and what it was worth
Each engagement below began with the same free assessment. Figures are the measured outcome at the end of the engagement.

How we engage
Our engineers work alongside your team
Advisory work has a failure mode: a thorough report nobody executes. We implement with your people, ship changes incrementally, and hand over documentation so the savings hold after we leave.
About ToneMarksHow we work
Four steps from expensive to efficient.
No twelve-month discovery phase. You see the numbers in the first fortnight and decide whether the rest is worth doing.
We find the money
A free assessment of your cloud accounts, infrastructure and vendor contracts. You get a written report showing exactly where spend is leaking and what it is worth to fix.
Simulation
The bill is the top line. The work is the bottom one.
One day of traffic on a consumer platform, against the capacity three different scaling strategies would have paid for. The shaded gap between the two is money spent on machines that served nothing. Change the strategy and watch where it goes — this is the first thing an assessment measures, and it is usually the largest single line.
Monthly compute
$12,896
at list price
Paid and idle
61%
of instance-hours
Peak instances
184
provisioned
Against fixed capacity
$0
per month
Scaling strategy
Provisioned once for the busiest hour of the year, plus a safety margin, and left alone. Nothing ever falls over — and nothing ever scales down.
Reservations trade flexibility for roughly 36% off the hourly rate, and are billed whether the instance runs or not. Safe up to this workload's floor of 100%.
A model, not a case study. Traffic is synthetic; prices are AWS us-east-1 list rates for m5.large Linux instances ($0.096/hr on-demand, $0.061/hr standard one-year reserved) and exclude storage, transfer and support. Your estate will differ — which is the point of measuring it rather than estimating it.
Have us measure yoursEstimate your savings
What is your infrastructure really costing you?
Most companies we assess are paying for capacity they never use. Move the slider to see the range we typically recover in the first twelve months.
Indicative range based on typical engagements, not a quote. Your actual figure comes from the assessment, which is free and takes about two weeks.
Industries
Where the money leaks differs by sector
The same audit finds different things in a payments platform than in a logistics operator. These are the sectors we have delivered in, and the pattern we look for first in each.
Financial services & fintech
Cost per transaction at scale
Payments and lending platforms carry infrastructure that must stay available under regulatory scrutiny while processing enormous volume. The cost question is rarely total spend — it is spend per transaction, and whether it falls as volume rises.
Healthcare technology
Duplicated estates across sites
Providers operating across many institutions tend to stand up parallel infrastructure per site, each with its own data-protection obligations. Consolidating without breaching residency rules is where the saving sits.
Logistics & supply chain
Telemetry volume outrunning its value
Fleet and freight operations generate continuous location data whose value decays in seconds but whose storage cost compounds for years. Retention strategy is usually worth more than any single optimisation.
Media & consumer platforms
Bandwidth and storage as the top line items
For streaming and image-heavy consumer apps, egress and media storage are frequently the two largest items on the bill and the two least examined. Both respond well to caching and delivery changes that users never notice.
Security & infrastructure platforms
Always-on capacity for bursty workloads
Platforms running heavy compute tend to provision for peak and pay for it around the clock. Moving to on-demand orchestration is the single largest reduction we have delivered.
All industriesHow we build
Architecture that survives an audit.
A reference topology of the kind we design, build and hand over documented: multi-zone, private by default, with the redundancy regulators expect and the cost discipline finance does. Select a layer to isolate it.
Both zones are identical. That is the whole design: either one can fail entirely and the service continues on the other, at reduced capacity and unchanged behaviour. Everything holding data or running code sits in a private subnet with no route in from the internet.
Reference pattern, not a client estate. Addressing and service choices vary by engagement.
Our thinking
Analysis from the engineering team
Notes on infrastructure cost
Occasional analysis from the engineering team. No newsletter cadence promises we won't keep.
Find out what you are overspending
A two-week assessment, at no cost, that tells you exactly where your technology budget is going and what it would take to reduce it. You keep the findings whether or not you work with us.
Book a free cost review





